Creative Strategy – Cinelease, Inc.- a Hertz Company


design, marketing

CINELEASE, INC. a HERTZ COMPANY

(2013 – 2014)

Corporate creative strategy for Cinelease, Inc. – a Hertz Company encompassing ten domestic and international lighting and grip rental house locations.

• Invented, designed, pitched and constructed content ideas for creative and effective brand storytelling both internally and for clients and the marketplace externally.

• Conceptualized, strategized, implementation and management of online brand awareness communications campaign

• Development and management of strategic social media and digital initiatives

• Provided digital thought leadership and original strategies for all social accounts and communities

• Content Creation – created original branded content for online and off-line marketing collateral

• Concept, design, web programming and management of crew lifestyle blog – EverythingInLight.com (now defunct)

• Brand online reputation management

• Social CRM

• Metrics Analysis

• Crafted “Strategic Plan Cinelease – Europe” pitch deck for internal presentation to parent company Hertz. Detailing: Market Context, Strategic Choices, Resource Requirements, Key Financial/Operation Assumptions and Financial Forecast to secure multi-million dollar funding for international expansion, among other deck presentations.

(further sample materials available upon request)

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