CINELEASE, INC. a HERTZ COMPANY
(2013 – 2014)
Corporate creative strategy for Cinelease, Inc. – a Hertz Company encompassing ten domestic and international lighting and grip rental house locations.
• Invented, designed, pitched and constructed content ideas for creative and effective brand storytelling both internally and for clients and the marketplace externally.
• Conceptualized, strategized, implementation and management of online brand awareness communications campaign
• Development and management of strategic social media and digital initiatives
• Provided digital thought leadership and original strategies for all social accounts and communities
• Content Creation – created original branded content for online and off-line marketing collateral
• Concept, design, web programming and management of crew lifestyle blog – EverythingInLight.com (now defunct)
• Brand online reputation management
• Social CRM
• Metrics Analysis
• Crafted “Strategic Plan Cinelease – Europe” pitch deck for internal presentation to parent company Hertz. Detailing: Market Context, Strategic Choices, Resource Requirements, Key Financial/Operation Assumptions and Financial Forecast to secure multi-million dollar funding for international expansion, among other deck presentations.
(further sample materials available upon request)