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Earned Media

In Credibility, Earned Media, Public Relations, Thought Leadership

Authority at Scale: How Strategic Earned Media Builds Credibility, Influence, and Business Value

Yesterday was full of happy tears and digital tracking; that said, I had a damn good and damn busy day, so what happened? Let’s start with a little media background for those who may not be aware: I’m a publicist, so I live, breathe, eat, WERK, and dream media, ok?

That said, I did an interview with a lovely journalist from The Associated Press a few days ago, not a first for me, but a first that went to publish.

In media, there’s no guarantee that when you get interviewed you’ll actually be included, and that it’ll ever actually go to print either. That said, in PR as a publicist, I always try not to get my hopes up and to make sure I’m on point in the interview.

Hair done, nails done, suit impeccable, making a first impression visually with a reporter is always important to be on point; in this instance it was also the focus of the article itself. You can imagine my level of pressure upon myself here considering my field, can you not?

That said, the interview went amazing; it’s great when you get to work with professionals that understand and respect your field and also that of your identity.

Yesterday, the article that I am referencing went live via The Associated Press. What that resulted in is the case study below.

I’m sharing this not to brag but to inspire you, to know that your voice and expertise can go anywhere around this world if you are determined, work hard, have built credibility, and make yourself of value and available to a journalist seeking your point of view and expertise.

That said, I am proud to show you how one article, inclusive of my commentary, was picked up around the world by over 180 news media publications; let’s go.

That said, when attempting to build and strengthen credibility, going viral in the news media will always hold substantially more weight than that of social channels; that’s why, in terms of social, you’ll only find me on Medium and LinkedIn.

REAL-WORLD RESULTS

Article Tracking: In a Post-Pandemic World, Job Candidates Feel Caught Between Suits and Hoodies

  1. https://apnews.com/article/what-wear-job-interview-online-business-suit-casual-3a29286ffe96deda6b5459ec20531f90
  2. https://abcnews.com/Business/wireStory/post-pandemic-world-job-candidates-feel-caught-suits-135426293
  3. https://www.clickorlando.com/business/2026/08/06/in-a-post-pandemic-world-job-candidates-feel-caught-between-suits-and-hoodies/
  4. https://www.news4jax.com/business/2026/08/06/in-a-post-pandemic-world-job-candidates-feel-caught-between-suits-and-hoodies/
  5. https://www.eastbaytimes.com/2026/08/06/job-interview-suit-or-hoodie/
  6. https://www.usnews.com/news/business/articles/2026-08-06/in-a-post-pandemic-world-job-candidates-feel-caught-between-suits-and-hoodies
  7. https://www.newsday.com/business/what-wear-job-interview-online-business-suit-casual-u62551
  8. https://www.mrt.com/living/article/in-a-post-pandemic-world-job-candidates-feel-22377214.php
  9. https://www.news4jax.com/business/2026/08/06/in-a-post-pandemic-world-job-candidates-feel-caught-between-suits-and-hoodies/
  10. https://www.clickondetroit.com/business/2026/08/06/in-a-post-pandemic-world-job-candidates-feel-caught-between-suits-and-hoodies/
  11. https://lancasteronline.com/business/nation/in-a-post-pandemic-world-job-candidates-feel-caught-between-suits-and-hoodies/article_0599cff1-2bf1-5c46-9419-ee579826f5b5.html
  12. https://www.dailygazette.com/ap/business/in-a-post-pandemic-world-job-candidates-feel-caught-between-suits-and-hoodies/article_5e12a4cb-557e-5860-ac25-b59741725cce.html
  13. https://www.msn.com/en-ca/lifestyle/style/in-a-post-pandemic-world-job-candidates-feel-caught-between-suits-and-hoodies/ar-AA29xBFc
  14. https://www.elpasoinc.com/news/ap_wire/in-a-post-pandemic-world-job-candidates-feel-caught-between-suits-and-hoodies/article_d8d67e82-ec49-5664-bd60-13d166b2cafe.html
  15. https://srnnews.com/in-a-post-pandemic-world-job-candidates-feel-caught-between-suits-and-hoodies/
  16. https://www.wral.com/news/ap/3a292-in-a-post-pandemic-world-job-candidates-feel-caught-between-suits-and-hoodies/
  17. https://www.mdjonline.com/news/national/in-a-post-pandemic-world-job-candidates-feel-caught-between-suits-and-hoodies/article_1108f560-2aa3-51d3-9ab2-983f9c6a2ecb.html
  18. https://www.yahoo.com/lifestyle/articles/post-pandemic-world-job-candidates-144308019.html?fr=sycsrp_catchall
  19. https://www.yourvalley.net/stories/in-a-post-pandemic-world-job-candidates-feel-caught-between-suits-and-hoodies,710019
  20. https://www.henryherald.com/news/world_nation/in-a-post-pandemic-world-job-candidates-feel-caught-between-suits-and-hoodies/article_956d7450-eaaa-544f-a951-b17ea2147008.html
  21. https://www.timesunion.com/living/article/in-a-post-pandemic-world-job-candidates-feel-22377214.php
  22. https://www.independent.co.uk/news/world/americas/job-interview-attire-business-casual-b3028827.html
  23. https://www.eastbaytimes.com/2026/08/06/job-interview-suit-or-hoodie/
  24. https://www.inkl.com/news/in-a-post-pandemic-world-job-candidates-feel-caught-between-suits-and-hoodies
  25. https://webcenters.netscape.compuserve.com/pf/story/0001/20260806/3a29286ffe96deda6b5459ec20531f90
  26. https://www.wsbradio.com/news/business/post-pandemic-world/43GUGHGRNE2QBFTFUXD3W7YTSI/
  27. https://taylorvilledailynews.com/local-news/srn-us-news/2c32c653495e35373df7b51aaa4958ee
  28. https://www.seattletimes.com/business/in-a-post-pandemic-world-job-candidates-feel-caught-between-suits-and-hoodies/
  29. https://www.foxillinois.com/news/nation-world/in-a-post-pandemic-world-job-candidates-feel-caught-between-suits-and-hoodies/article_a279d194-e176-5620-a39e-376adb3d72a7.html
  30. https://www.thegazette.com/news/national/in-a-post-pandemic-world-job-candidates-feel-caught-between-suits-and-hoodies/article_23a18ac2-ec8e-5120-9269-2f7c12276afc.html
  31. https://www.stamfordadvocate.com/living/article/in-a-post-pandemic-world-job-candidates-feel-22377214.php
  32. https://www.nhregister.com/living/article/in-a-post-pandemic-world-job-candidates-feel-22377214.php
  33. https://www.ctpost.com/living/article/in-a-post-pandemic-world-job-candidates-feel-22377214.php
  34. https://www.lakelandtoday.ca/lifestyle/in-a-post-pandemic-world-job-candidates-feel-caught-between-suits-and-hoodies-12634591
  35. https://www.sfgate.com/living/article/in-a-post-pandemic-world-job-candidates-feel-22377214.php
  36. https://www.wsls.com/business/2026/08/06/in-a-post-pandemic-world-job-candidates-feel-caught-between-suits-and-hoodies/
  37. https://www.ncnewsonline.com/news/national/in-a-post-pandemic-world-job-candidates-feel-caught-between-suits-and-hoodies/article_157a64fa-f82c-5240-a039-636b0edac29a.html
  38. https://www.couriernews.com/news/business/in-a-post-pandemic-world-job-candidates-feel-caught-between-suits-and-hoodies/article_ee334af7-4235-5e78-b347-9be654a5947c.html
  39. https://www.news4jax.com/business/2026/08/06/in-a-post-pandemic-world-job-candidates-feel-caught-between-suits-and-hoodies/
  40. https://www.delcotimes.com/2026/08/06/in-a-post-pandemic-world-job-candidates-feel-caught-between-suits-and-hoodies/
  41. https://www.therepublic.com/2026/08/06/in-a-post-pandemic-world-job-candidates-feel-caught-between-suits-and-hoodies/
  42. https://www.starbeacon.com/region/in-a-post-pandemic-world-job-candidates-feel-caught-between-suits-and-hoodies/article_143e50f1-df36-5aa7-a4e6-d23d71924a0f.html
  43. https://dailyjournal.net/2026/08/06/in-a-post-pandemic-world-job-candidates-feel-caught-between-suits-and-hoodies/
  44. https://www.tdtnews.com/entertainment/article_b2293113-a3a0-54ca-840b-42704aa8ecdf.html
  45. https://www.thestar.com/news/world/united-states/in-a-post-pandemic-world-job-candidates-feel-caught-between-suits-and-hoodies/article_a2d890eb-10b5-5f25-8444-d3a9ac3b9862.html
  46. https://www.wjtv.com/news/business/ap-in-a-post-pandemic-world-job-candidates-feel-caught-between-suits-and-hoodies/
  47. https://www.winnipegfreepress.com/arts-and-life/life/2026/08/06/in-a-post-pandemic-world-job-candidates-feel-caught-between-suits-and-hoodies
  48. https://kfor.com/news/ap-in-a-post-pandemic-world-job-candidates-feel-caught-between-suits-and-hoodies/
  49. https://triblive.com/lifestyles/more-lifestyles/in-a-post-pandemic-world-job-candidates-feel-caught-between-suits-and-hoodies/
  50. https://www.thehour.com/living/article/in-a-post-pandemic-world-job-candidates-feel-22377214.php
  51. https://ktar.com/national-news/in-a-post-pandemic-world-job-candidates-feel-caught-between-suits-and-hoodies
  52. https://wtop.com/fashion/2026/08/in-a-post-pandemic-world-job-candidates-feel-caught-between-suits-and-hoodies/
  53. https://www.dailypress.com/2026/08/06/suits-hoddies-job-candidates/
  54. https://www.msn.com/en-au/lifestyle/style/many-new-grads-are-struggling-with-what-to-wear-to-job-interviews/ar-AA29xN6H?ocid=BingNewsVerp
  55. https://www.mystateline.com/news/business/ap-business/ap-in-a-post-pandemic-world-job-candidates-feel-caught-between-suits-and-hoodies/
  56. https://ktla.com/ap-business/ap-in-a-post-pandemic-world-job-candidates-feel-caught-between-suits-and-hoodies/
  57. https://www.seattlepi.com/living/in-a-post-pandemic-world-job-candidates-feel-a22377214
  58. https://www.newschannel20.com/news/nation-world/in-a-post-pandemic-world-job-candidates-feel-caught-between-suits-and-hoodies/article_8f8a3d06-f4c3-58d0-8ed7-d44970615fc1.html
  59. https://www.mercurynews.com/2026/08/06/job-interview-suit-or-hoodie/
  60. https://www.oskaloosa.com/news/national_news/in-a-post-pandemic-world-job-candidates-feel-caught-between-suits-and-hoodies/article_ae727e27-db81-56d7-ac66-5afdb4b9b1b9.html
  61. https://www.koreatimes.co.kr/amp/world/20260807/in-post-pandemic-world-job-candidates-feel-caught-between-suits-and-hoodies
  62. https://mynorthwest.com/lifestyle/in-a-post-pandemic-world-job-candidates-feel-caught-between-suits-and-hoodies/4263795
  63. https://www.greenfieldreporter.com/2026/08/06/in-a-post-pandemic-world-job-candidates-feel-caught-between-suits-and-hoodies/
  64. https://srnnews.com/in-a-post-pandemic-world-job-candidates-feel-caught-between-suits-and-hoodies/
  65. https://www.antigojournal.com/news/national/in-a-post-pandemic-world-job-candidates-feel-caught-between-suits-and-hoodies/article_c1bb7437-fbb9-52a4-a908-85bed6eab4de.html
  66. https://www.voiceofalexandria.com/everything_else/family_life/in-a-post-pandemic-world-job-candidates-feel-caught-between-suits-and-hoodies/article_087554bb-1ab6-521f-907a-5eadb0e9d0e8.html
  67. https://www.union-bulletin.com/news/national/in-a-post-pandemic-world-job-candidates-feel-caught-between-suits-and-hoodies/article_3047150d-4710-58f4-8677-82c86b52b87c.html
  68. https://www.gwinnettdailypost.com/features/in-a-post-pandemic-world-job-candidates-feel-caught-between-suits-and-hoodies/article_95063608-f251-503e-bef2-3b8e837e8434.html
  69. https://www.wbal.com/in-a-post-pandemic-world-job-candidates-feel-caught-between-suits-and-hoodies
  70. https://www.wvnews.com/newsfeed/us/in-a-post-pandemic-world-job-candidates-feel-caught-between-suits-and-hoodies/article_985d5866-7f58-5518-bc39-27723275c3f6.html
  71. https://www.yoursourceone.com/sports/basketball/in-a-post-pandemic-world-job-candidates-feel-caught-between-suits-and-hoodies/article_2c42b830-f72f-5318-84c4-16e6e74c352a.html
  72. https://www.winknews.com/news/international/in-a-post-pandemic-world-job-candidates-feel-caught-between-suits-and-hoodies/article_cb80a1fc-7321-5b35-87ff-57d4810b24ba.html
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  74. https://dailyjournal.net/2026/08/06/in-a-post-pandemic-world-job-candidates-feel-caught-between-suits-and-hoodies/
  75. https://www.audacy.com/krld/news/business/what-wear-job-interview-online-business-suit-casual-3a29286ffe96deda6b5459ec20531f90
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Stay tuned here for strategy insights on how to maximize media placements for long-term visibility after initial media virality. 🤓

 

ABOUT DYLAN THOMAS COTTER:

Rebel with a cause, driven by authenticity, self-expression, and liberation for all.

Rev. Dylan Thomas Cotter is a strategist, public relations leader, and brand communications executive with more than fifteen years of experience at the intersection of entertainment, media, and technology.

Cotter is known for securing numerous Tier 1 (top-tier) and Tier 2 media placements across key markets including but not limited to The Associated Press, Fortune, ABC News, GQ, Rolling Stone, Out Magazine, The Advocate, Pride, Inked Magazine, Real Simple, VICE, KTLA, Reader’s Digest, Mashable, Yahoo! News, Yahoo! Life UK, Newsweek, Men’s Health, Parade Magazine, Betches, U.S. News & World Report, Women’s Health Magazine, NursingColleges.com, Women.com, South China Morning Post, Truthout, MIC, The Manual, Curl Magazine, International Business Times UK, TechRound, GB News, The Irish Star US, The Mirror, MSN and AOL.

Cotter is an advisor to founders, artists, and executives on brand positioning, reputation, corporate social responsibility, and strategic communications. As an openly gay transgender professional, Dylan Thomas Cotter is committed to fostering inclusive, respectful, and affirming work environments.

His latest books, Dear Cisgender Reader Walk Beside Me: An Invitation to Understanding My Big, Exciting Gay Transgender Life and Think Like a Transgender Thought Leader, are out now.